Effective Date: July 3, 2025
1. Introduction
Welcome to APG Beauty (“we,” “us,” “our”). Protecting your privacy is a top priority. This Privacy Policy outlines how we collect, use, share, and protect your personal information when you visit and interact with our website at apgbeauty.com (the “Site”) or purchase our beauty products.
2. Information We Collect
A. Information You Provide
- Account Data: Name, email, password, shipping & billing address when you register or purchase.
- Payment Details: Processed securely by our payment gateway; we never store full credit card info.
- Communications: Any questions, comments, reviews, or customer support messages you send us.
B. Automatically Collected Information
- Device & Usage Data: IP address, browser type, operating system, pages viewed, referral website, timestamps.
- Cookies & Similar Technologies: Web cookies, local storage, and tracking pixels to enhance experience, analyze traffic, and enable advertising.
3. How We Use Your Information
We use your data to:
- Process and fulfill orders, handle payments, and ship products.
- Provide customer service and respond to inquiries.
- Send marketing emails if you’ve opted in (you may opt out anytime).
- Improve our Site, troubleshoot issues, and monitor site activity.
- Personalize your shopping experience and recommend products.
- Send promotional notices about new products or offers (with your consent).
- Comply with legal and regulatory obligations.
4. Data Sharing & Disclosure
We may share your information with:
- Service Providers: Shipping carriers, payment processors (e.g., Stripe, PayPal), marketing and analytics vendors.
- Legal and Safety Reasons: To comply with legal processes, respond to court orders, or protect rights, property, or safety.
- Business Transfers: If the business is acquired or merges, customer data may be transferred.
5. Cookies & Tracking Technologies
Our Site uses cookies and similar tools to:
- Remember your preferences and shopping cart.
- Analyze usage and website performance.
- Provide targeted advertising.
You can adjust your browser settings to disable cookies, though this may affect functionality. Learn more in our Cookie Policy.
6. Third‑Party Advertising
We may partner with social media and ad networks (e.g., Facebook, Google Analytics). These may use cookies or web beacons to collect data about your online behavior across sites to serve targeted ads. You can opt out via opt‑out links in our Cookie Policy or by visiting the Digital Advertising Alliance’s website.
7. Data Security
We implement reasonable security measures—encryption (HTTPS), access controls, firewalls—to protect your data. However, no method is 100% secure. Use caution when transacting online.
8. International Data Transfer
As a global company, we may transfer data to servers outside your country. We ensure appropriate safeguards such as standard contractual clauses or adequacy decisions align with data protection laws.
9. Your Rights & Choices
A. Marketing Communications
You can opt out any time by following the “unsubscribe” link in emails.
B. Access, Correction & Deletion
You may request to:
- See a copy of your personal information.
- Correct or update data.
- Delete your account (subject to legal record-keeping obligations).
C. Data Portability & Restriction
You can request a portable copy of your data or limit the way we process it, where applicable by law.
D. California Residents
Under CCPA, California consumers have the right to Know, Delete, and Opt‑Out of sale of personal information. We do not sell your information.
10. Children’s Privacy
Our Site is not directed to children under 16 (or 13, depending on jurisdiction). We do not knowingly collect personal information from children. If you believe we have accidentally done so, please contact us to have that data removed.
11. Changes to This Policy
We may update this policy occasionally. Changes will be posted with a revised “Effective Date.” If changes are significant, we’ll notify you via email or site banner beforehand.
12. Contact Us
Have questions or want to exercise your rights? Contact us.